CLIENT EXPERIENCE
Commerce Consulting
There are only three things that count in commerce: RESULTS, RESULTS, and RESULTS.
The Commercery takes 20 years of progressive subject matter expertise and invents opportunities for you to deliver unparalleled commercial results:
For AGENCIES & FOUNDERS
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New Business / Scaled Growth Opportunity Creation
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Marketplace Differential Mapping
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Competitive Advantage Mapping
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AI Automation for Omnicommerce
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Opportunity Insight (Brand, Shopper)
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Social Commerce / Shoppertainment Implementation
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“How To’s”:
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Starting or Integrating a Shopper/Commerce Marketing Practice at Your Agency
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Connected Commerce “101” Sessions
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Pitch Coaching / RFP Counsel
For BRAND's, SME's & TRADE ASSOCIATIONS
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Opportunity Insight (Retailer, Contextual, Revenue)
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Commerce & Shopper Trends, Futures & Forecasting
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A.I. Automation for Omnicommerce
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Social Commerce / Shoppertainment Strategy
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Insourcing Model Counsel
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Retail Media Investment and Analytics Advisory
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Commercial and Shopper Journey Mapping
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Merchandising and Category Innovation
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RFP Management and Procurement Liason
Opportunity Science
You have the product. You have the people.
You have the positioning. So what’s wrong?
Don’t wait for opportunities to knock...
INVENT THEM.
Blending AI and behavior science with proprietary and syndicated data, we have developed a unique 3-step approach to opportunity creation that has proven successful in almost every aspect of commercial enterprise.
The calculus is deceptively simple. The results are shockingly effective.
Successes to date have included manufacturing opportunities in the following areas:
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Undiscovered competitive advantages
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Unique new business development approaches: markets + tactics
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New product and audience innovations
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Cost reductions
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Speed-to-market
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Employee engagement
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Client satisfaction and engagement
Speaking & Media
With two decades of unparalleled expertise in commerce marketing, retail analysis and opportunity creation, Jason is a frequent commentator, analyst and pundit on national and international media outlets from the BBC to the Globe and Mail, and was a featured retail analyst on CTV National news. He is comfortable with short lead times based on availability.
As a speaker, Jason has left an indelible mark on many international conferences, as well as wowed audiences at Google, Kellogg’s, Walmart, Whirlpool, 3M, ABInbev, Pfizer, and Volkswagen among many others.
Available for both in-person and virtual keynotes, as well as panel moderation, workshops, fireside chats and other presentation formats, audiences across North America are consistently left entertained, informed…. and uniquely inspired!
His captivating talks focus on unlocking untapped opportunities, navigating the evolving landscape of retail, and unique commerce trends and foresight for almost every industry. Elevate any keynote to a personalized presentation, addressing the specific needs, trends, research and opportunities of your industry for enhanced growth strategies.
PRESENTATION TOPICS
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Your Unfair Advantage: The Science of OpportunityThere are only five reasons why people buy anything from anyone... What’s stopping them from buying more from you? In this riveting, entertaining and thought-provoking keynote suitable for any audience, Jason dives into the science of how to identify or manufacture commercial opportunity when it matters most. Available as a 45/60 min. keynote or ½ day workshop, audiences will leave with four takeaways they can immediately action to their business: The Five Reasons Why People Buy The Science of Opportunity Opportunity Mindset : Your Unfair Advantage Three Net-New Opportunities - Just for Your Audience!
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Retail Opportunity: From the Bird's Eye... To Store LevelToday's evolving retail landscape provides unique opportunities for those who can keep up with the speed of change. But how do you know… what they actually are? Retail expert Jason Dubroy will explore the very nature and notion of commerce itself, and how to apply it to gain unfair advantage in an ever changing retail landscape. Includes recent local, national or international examples showcasing the applications of AI, business intelligence, and "gut feelings" in the modern retail environment that will have immediate application for today and moving forward. The Applications -and Implications- of AI The (Shockingly) Shocking Role of Business Intelligence Gut , Instinct, and How to “Get Lucky” at Retail
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Bespoke Trend Analysis & Foresight BriefingsA popular option for annual or joint business planning, innovation summits, category reviews, national sales meetings, town halls or competitive RFP responses. Using a unique AI model fed by proprietary and syndicated data, an entertaining jam-packed 45 minute briefing can provide for almost any commercial enterprise, category, or problem to be solved: Current-state Analysis Stakeholder Trends Unique Opportunity Insights Foresight Analysis Roadmap to your Win
About Jason Dubroy
Jason is one of North America’s most prominent omnicommerce experts, and a leading authority on the nature of opportunity creation.
As an in-demand consultant, he provides commerce strategy, opportunity insight, scaled growth counsel, and retail futures work to agencies, brands, retailers, and industry associations across North America.
As a sought after and entertaining speaker, moderator, and subject matter expert, Jason presents keynotes and panel moderation at conferences internationally on the subjects of opportunity creation, retail trends and retail futures.
He has been quoted in major media outlets including the BBC, CTV News, The Globe and Mail, & the Toronto Star, among others. He frequently contributes to Strategy Magazine, and currently serves as a chair for the Connected Commerce Forum conference.
Prior to founding The Commercery, he served as SVP Commerce & Experience at Mosaic, part of the Acosta Group, the largest retail marketing agency in North America. Counting Walmart, Nestlé, AB Inbev, Keurig Dr. Pepper, Mondelēz and Google as clients -as well as nearly 15 other leading retailers and FMCG’s in almost every category- Jason led creative commerce campaigns along the entire commercial experience.
Before this, he spent 10 years as founding Managing Director of ShopperDDB/TracyLocke, ultimately becoming part of the Omnicom Retail Group, the world’s preeminent centre of excellence in creative commerce, retail, and shopper marketing. He provided insight, strategy, and opportunity innovation to PepsiCo, KraftHeinz, Volkswagen, Pfizer, 3M, Kellogg’s, Clorox, Campbell’s Soup, Rogers Retail, Nordstrom and many other tier-1 clients.
Lets Get Started!